Full Steam Ahead!

Posted on November 30th, 2009

Things are rolling now! The last few weeks have been busy, busy, busy! Here’s what’s going on with Lynn Steven…

Gastown Shop Hop

The Gastown Shop Hop is this Thursday — Decem­ber 3rd — from 5pm to 9pm.  Since the Lynn Steven store at 225 Car­rall Street is in the midst of con­struc­tion, we’re going to pre­view what Lynn Steven has to offer in a “Pop-Up Shop” at 330 West Cordova.

We’ll be offer­ing 20% off all mer­chand­ise, and we’ll be open all day.  Join us after 5pm for tasty treats and Christ­mas bubbly.

Gastown Shop Hop Map

Con­struc­tion

Con­struc­tion is ongo­ing.  After demoli­tion was com­pleted we took a tour of the space with our design team from McFar­lane Green Big­gar and made a few tweaks to the design.  Of course a few tweaks also means new draw­ings and plans, and there­fore a short delay.

Everything’s been sor­ted out, and it’s full steam ahead!  The tar­get date for open­ing is set at Decem­ber 17th!  So save some of that Christ­mas shopping!

Brand­ing & Marketing

You might have noticed the new logo and word­mark. As I’ve men­tioned pre­vi­ously, the MGB design team and I have been revis­it­ing the Lynn Steven logo and brand­ing mater­i­als to bet­ter reflect the look and feel of the store.

Some people have already men­tioned that they prefer the old one, but Andrew and I are very happy with the new logo.  We think it’s a time­less design and one that sup­ports the vis­ion we have for Lynn Steven.

Guest Blog­ging

I’ve been guest blog­ging over at Scout Magazine for the past month and a half.  I’m con­trib­ut­ing a weekly post dis­cuss­ing the pro­cess of open­ing the store, and it hasn’t been easy!  There have been weeks where it seemed like there wasn’t much to report on. This post seems to have gen­er­ated the most dis­cus­sion on Scout; it seems like the topic of Gastown has a polar­iz­ing effect on readers.

Check out Scout for all my posts, my sixth will be pub­lished today or tomorrow.

That’s all for now!  Hope to see every­one at the Gastown Shop Hop on Decem­ber 3rd.  Remem­ber, we’ll be at 330 West Cor­dova!  Sign up to receive our emails and we’ll keep you in the loop.

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