We are super excited to be carrying this amazing line at our boutique! These dresses are the prefect go-to piece for travelling as the dresses are all wrinkle-resistant! I can’t wait to take mine on my travels this summer.
We have two colours available in the long version, black & army green and two colours in the shorter version, navy & oxford grey. Limited quantities so get here quick!
JOSA tulum is a lifestyle clothing brand that is inspired by the calm beaches of Tulum and the sophisticated, chic style of New York City.
In 2009, Joanne Salt bid farewell to the hectic New York photography industry and headed down south to Tulum Mexico to start a new chapter with her newborn son, Luca. It was there in Tulum that Joanne met her friend and trusted business partner, Ana Cabello. A transplant from Monterrey Mexico, Ana has been living in Tulum for 12 years now and also owns the popular boutique in Tulum town, called Suwus. Together they collaborated to form JOSA, and the first boutique, located on the hotel property (of Posada Margherita), was officially opened.
Their idea was simple – to take their favorite vintage kaftans and transform them into contemporary, sexy dresses for the beach that were chic enough for the evening as well. The JOSA dress reflects the simple, carefree Tulum lifestyle, yet also possesses the fashionable sophistication of the New York scene.
With a style and shape that is complementary to all body types, everyone will find a JOSA dress style that fits to perfection. The goal and concept of JOSA is to provide women with dresses that can be tossed into a beach bag in the morning and are there on hand throughout the day as a cover-up, yet are stylish and sexy enough to take you into the evening hours for a late cocktail or a glamorous dinner – the perfect go-to dress for all occasions.
JOSA tulum is inspired and designed for a contemporary, elegant woman who is fashionable and naturally comfortable both on the beach and in the city.
