Things are rolling now! The last few weeks have been busy, busy, busy! Here’s what’s going on with Lynn Steven…

Gastown Shop Hop

The Gastown Shop Hop is this Thursday — Decem­ber 3rd — from 5pm to 9pm.  Since the Lynn Steven store at 225 Car­rall Street is in the midst of con­struc­tion, we’re going to pre­view what Lynn Steven has to offer in a “Pop-Up Shop” at 330 West Cordova.

We’ll be offer­ing 20% off all mer­chand­ise, and we’ll be open all day.  Join us after 5pm for tasty treats and Christ­mas bubbly.

Con­struc­tion

Con­struc­tion is ongo­ing.  After demoli­tion was com­pleted we took a tour of the space with our design team from McFar­lane Green Big­gar and made a few tweaks to the design.  Of course a few tweaks also means new draw­ings and plans, and there­fore a short delay.

Everything’s been sor­ted out, and it’s full steam ahead!  The tar­get date for open­ing is set at Decem­ber 17th!  So save some of that Christ­mas shopping!

Brand­ing & Marketing

You might have noticed the new logo and word­mark. As I’ve men­tioned pre­vi­ously, the MGB design team and I have been revis­it­ing the Lynn Steven logo and brand­ing mater­i­als to bet­ter reflect the look and feel of the store.

Some people have already men­tioned that they prefer the old one, but Andrew and I are very happy with the new logo.  We think it’s a time­less design and one that sup­ports the vis­ion we have for Lynn Steven.

Guest Blog­ging

I’ve been guest blog­ging over at Scout Magazine for the past month and a half.  I’m con­trib­ut­ing a weekly post dis­cuss­ing the pro­cess of open­ing the store, and it hasn’t been easy!  There have been weeks where it seemed like there wasn’t much to report on. This post seems to have gen­er­ated the most dis­cus­sion on Scout; it seems like the topic of Gastown has a polar­iz­ing effect on readers.

Check out Scout for all my posts, my sixth will be pub­lished today or tomorrow.

That’s all for now!  Hope to see every­one at the Gastown Shop Hop on Decem­ber 3rd.  Remem­ber, we’ll be at 330 West Cor­dova!  Sign up to receive our emails and we’ll keep you in the loop.